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>"We’re trying to break the mold of how TV has been made for the last 75 years," Amazon Studios content chief Joe Lewis explained, before dropping a familiar Bezos trope: "It’s still Day One."

At least cable TV has a way to deliver most of the content consumers want, even if it sucks and is overpriced.

Further fragmenting the market with Yet Another Marketplace in the quest to regain that 30% only hurts the consumer IMO. I personally want nothing to do with locking myself into an ecosystem. Apple, Google and Amazon will never see my cash for eco-system specific purchases.



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