So one product didn't pan out during its first iteration. Not exactly the end of the world.
This also makes me wonder if they are rolling out the Echo the way they are because of Fire Phone. Invitation only and a (presumably) demand-driven supply chain.
It's not that they can't make an occasional mistake, it's that they can misjudge things so poorly. What were they expecting people to do with this device? ("Oh man, I'll give up my iPhone and its ecosystem so I can get 3d home screen.")
Kindle, echo, etc. were decent in their first iteration and provided some value.
This also makes me wonder if they are rolling out the Echo the way they are because of Fire Phone. Invitation only and a (presumably) demand-driven supply chain.