I make a point to never follow a link containing the strings "You will never believe", "You will be amazed", "We didn't expect what happened next" or similar lazy copy text. I'm considering developing an adblock-plus-like plugin to remove them from the pages I visit.
There's "downworthy", which doesn't remove them, but turns them into "realistic" versions: http://downworthy.snipe.net/ ("Literally" -> "Figuratively", etc)