I'll say it: the logo should not show $, it's not about money, it's about getting things returned. Money is just a tiny part of the process. The incentive to get new customers is not "$".

Thanks, we will be adding more and more to make the site feel better. I apprecieat your input. We won't be holding anything for ransom. We charge you exactly what you choose as a reward, and you only pay if your item is successfully returned. So we don't make any money unless you get your stuff back. We just take a small percentage of the payment. To keep it going. Thanks again!