I think your underestimating the potential of game streaming. Twitch might be a seemingly impossible distance from reaching NFL-like numbers on a single stream, but what about 1% of that audience on 100 streams? or 500 streams? They don't even need to have that, because twitch is streaming 24/7. Everyone will see a few YouTube videos a week, maybe even a few a day, but Twitch users will watch a stream for HOURS.
I completely agree. I'm not huge into watching streaming but I'll be more likely to stay watching a stream for a lot longer than a YouTube video. Which for advertising purposes. They have more opportunities for either on page ads or intermittent ads between rounds/matches. Combined with the fact that most streaming. You develop more interest and involvement with a player or players.
I don't care about a random keyboard or video card advertisement. But what keyboard or video card your favorite streamer is using seem like a far more valuable ad to pursue. The NFL and others have a lot of branding. And merchandising among teams. YouTube can't get people to buy shirts or random things of random funny fading videos. But I think it'd be a lot more likely for many to buy something relateded to longer term Fandom
