It is not expressly the job of a business to make, "the most money possible at all costs." There's a component of to what degree, and priority. Apple, for instance, could probably make even more money than they do, using cheaper, lower quality parts/builds, or with lower manufacturing standards, but they don't do that because of the priorities they have, driven by their corporate values. It's a trade off.
Mr. Cuban, as an investor and citizen of the US, is willing to make a personal and professional trade off investing in companies that have a lower P/E multiple (earnings) at the expense of staying in country and keeping jobs there. This is based on his values.
I bring Apple up intentionally because they're an example of a company that uses international tax law & vehicles to basically have no U.S. liability. So, they don't share the same values as Mr. Cuban, but they do make other trade offs in their business that come at the expense of the absolute maximization of profit, because of different ones.
Mr. Cuban, as an investor and citizen of the US, is willing to make a personal and professional trade off investing in companies that have a lower P/E multiple (earnings) at the expense of staying in country and keeping jobs there. This is based on his values.
I bring Apple up intentionally because they're an example of a company that uses international tax law & vehicles to basically have no U.S. liability. So, they don't share the same values as Mr. Cuban, but they do make other trade offs in their business that come at the expense of the absolute maximization of profit, because of different ones.