That's "MSDN Magazine Camp". MSDN Magazine was a rag of a publication that was mostly just advertisements for 3rd party tools than it was anything interesting about programming. MSDN is the Microsoft Developer's Network, which houses basically all of their documentation, tutorials, articles, and support for developers.

Wow, a long article but still relevant. As I was reading this I realised how closely it matches even the latest metro ui fiasco (for developers). Indeed "MSDN Camp" has won. Thanks for the link!