Theres no content to these emails other than "please come back". These aren't giving him any tips, they are not personal, they're simply autogenerated spam at an exceedingly high frequency.
"Lifecycle" emails are supposed to be a nudge every so often (every few days at most). They aren't supposed to be a naggy, daily, completely auto-generated spam.
Also, this user isn't on the test drive. He's already left the dealership parking lot and hes getting a salesman yelling at him to come back daily. If I had a salesman doing this I'd not only not buy from that dealership, I'd probably have a distaste towards that entire brand of car and go to a competitor.
Rationalize all you want but 7+ emails in ~7 days is spam.
Theres no content to these emails other than "please come back". These aren't giving him any tips, they are not personal, they're simply autogenerated spam at an exceedingly high frequency.
"Lifecycle" emails are supposed to be a nudge every so often (every few days at most). They aren't supposed to be a naggy, daily, completely auto-generated spam.
Also, this user isn't on the test drive. He's already left the dealership parking lot and hes getting a salesman yelling at him to come back daily. If I had a salesman doing this I'd not only not buy from that dealership, I'd probably have a distaste towards that entire brand of car and go to a competitor.
Rationalize all you want but 7+ emails in ~7 days is spam.