Also I don't really buy the "I've never in my life click on a website".
Maybe three times, ever. And not in the last 5+ years.
Advertising of any form provokes an annoyed reaction in me now. It doesn't grow your brand (with me), it doesn't make me think about your product, I don't care if it's cute or hip, it gets switched off or blocked or even just mentally filtered out. And if you do manage to break through my technological or mental walls I'll remember not to buy your products, ever.
Maybe three times, ever. And not in the last 5+ years.
Advertising of any form provokes an annoyed reaction in me now. It doesn't grow your brand (with me), it doesn't make me think about your product, I don't care if it's cute or hip, it gets switched off or blocked or even just mentally filtered out. And if you do manage to break through my technological or mental walls I'll remember not to buy your products, ever.