In the past week, there's been discussion of how sophisticated the campaigns are at managing and leveraging the vast volumes of data they collect. I've argued that while they may have lots of data, and that they think they're being sophisticated with it, the results don't seem to indicate that they're particularly clever (or, more importantly, clever enough to be devious with it).

Having access to data is one thing...having the logistics and middle managers who have good insights is the other. I think it's safe to say that no matter how much money and resources these operations have, it doesn't mean anything without campaign operatives who have a real IT/data background.