For all the praise Obama’s team won in 2008 for its high-tech wizardry, its success masked a huge weakness: too many databases. Back then, volunteers making phone calls through the Obama website were working off lists that differed from the lists used by callers in the campaign office. Get-out-the-vote lists were never reconciled with fundraising lists. It was like the FBI and the CIA before 9/11: the two camps never shared data. “We analyzed very early that the problem in Democratic politics was you had databases all over the place,” said one of the officials. “None of them talked to each other.” So over the first 18 months, the campaign started over, creating a single massive system that could merge the information collected from pollsters, fundraisers, field workers and consumer databases as well as social-media and mobile contacts with the main Democratic voter files in the swing states.
I'm kind of scratching my head on this. This is little more than a secure system that tallies information, and generates work items, with a user base in the tens of thousands. Why is it so filled with fail?
Wait, according to some commenters here this means Obama is completely incompetent and unfit to be president? I wonder if these people want to rethink their position...
http://www.buzzfeed.com/rubycramer/messina-obama-won-on-the-...