This might be a personal preference, but I think you should put the demo (either a gif, video, or the button) front and center on your landing page. I was about to leave until I saw the demo option at the bottom, then almost left again until I noticed the demo persona that I could test without a login. Once I got into the demo I was hooked. Clean design and intuitive UI that shows me everything I'd be looking for in this type of app.
So many landing pages just explain things with text then jump straight to a signup or pricing page, but what I want to know at a glance is what does your app do. Again, might be a personal preference and I don't know how well this fits with the "call to action" rules people normally have for landing pages, but I typically ignore any site that can't show me what it does before it asks me to give information.
So many landing pages just explain things with text then jump straight to a signup or pricing page, but what I want to know at a glance is what does your app do. Again, might be a personal preference and I don't know how well this fits with the "call to action" rules people normally have for landing pages, but I typically ignore any site that can't show me what it does before it asks me to give information.