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It is rather interesting how dead-focused Microsoft is on AI. Even if you look at their recent statements "We now admit there are AI problems with Microsoft-related products." (e. g. Win11 in particular), it seems to me that they really have no way back now. It's turtles down all the way; once the train is moving, it is hard to stop.

It's definitely not what many users wanted or expected from Win11; nonetheless, and this also surprised me, more than one billion devices run on Win11. That's also strange - AI is not a big reason for most of these folks then, right? Probably neither positive or negative (or they may not even know about it).





It's difficult to describe just how many people are using Windows not because they choose to, but because they have to. Whether it is because the corporations they work at only give them Windows PC's or because whatever software that they need only runs on Windows. Being able to choose your operating system that you also do work with is largely a luxury of software engineers, I think, but for your average Joe you get what you get, even if it sucks.

Microsoft has an amazing sales team forcing vendor lock-in at corporations, schools and governments all over the world, no wonder they get tons of users.


It's a luxury of market competition as well. Gamers can choose Linux thanks to Valve.

Most gamers rather chose PlayStation, Nintendo and XBox instead of Windows PC.

I believe it was only a year or two ago that a study showed PC gaming surpassed all consoles combined by a small amount by MaU

If we are going by the numbers, then casual gaming on mobile phones and tablets is even higher.

> Mobile gaming generated USD 140.53 billion in 2025, accounting for 48.50% of the video game market share. Console revenue followed at USD 56.2 billion, slightly ahead of PC’s USD 46.3 billion. Cloud-gaming services are the fastest-rising category; the segment’s video game market size is projected to reach USD 24.68 billion by 2029 on a 26.25% CAGR. Wider 5G rollout and aggressive platform bundling are converting non-traditional gamers who do not own dedicated hardware. Source: https://www.mordorintelligence.com/industry-reports/video-ga...

https://www.mordorintelligence.com/industry-reports/video-ga...


while I agree there probably are more users on mobile (which notably is not a console), market size is not the same thing as number of people.

Which is kind of irrelevant in the context of ditching Windows for Linux in gaming, in numbers relevant for game studios to care about.

I think PC gaming has some advantage because it casts a huge net over a lot of factors: games big and small, lots of genres, lots of input types, ancient weak hardware to the latest extreme can all be viable, can be tinkered with, developers of all types can produce on it, shared with non-gaming usages. The only way I could see console claiming more of that is if it standardized something similar to a CD/DVD/BD player device, under a consortium and not 'owned' by a single company (or at least easier to license).

If I didn't need to use Power BI or connect to various data sources in Excel I would have requested a MacBook at work years ago.

If you want games, you want Windows. Though Valve is finally chipping away at that.

But mostly it’s cost. It’s simply far cheaper to buy a Windows computer than a Mac if you just want a computer. There are no sub-$300 Macs brand new.

In so many ways, for so many reasons, people “must” use Windows.


It's cheaper to buy a Linux machine compared to a Windows machine by roughly the cost of the Windows license

     irm https://get.activated.win | iex

Maybe in theory, or for power-users, or a couple niche company. In practice for the vast majority of people if it's not a Chromebook, then they're either buying a laptop or a pre-built tower, and it comes with Windows. It should be cheaper to buy a linux machine, but try and find a computer without an OS at Walmart.

Right. I was thinking what I expect most people to do. Walk into Walmart or Best Buy and just grab whatever looks nice to them at the price point they’re willing to pay.

Chromebooks I forgot about. But every time I’ve seen them at a store they’re not mixed in with the “computers“, they’re “othered” into their own little section of the computer area. A bit like Macs in the late ‘90s or early 2000s.


> It is rather interesting how dead-focused Microsoft is on AI.

Yeah. Right now the <title> of office.com is:

> Microsoft 365 Copilot | Create, Share and Collaborate with Office and AI

Microsoft 365 Copilot... what a product name.


> Microsoft 365 Copilot | Create, Share and Collaborate with Office and AI

That's some insight into Microsoft's brain rot, isn't it? "Imagine spending every day for the next year dealing with robot office software."


I spend most work days with robot dev software (claude code). If Copilot had a similar ability to do useful work with meaningful oversight I wouldn't mind spending time with it. Sadly it does not

Putting "AI integrations" on Windows 11 is like layering surstromming on a turd.

innovators dilemma.

they see that the future is AI, but AI doesnt need Microsoft.


But also while the future may be AI (this is debateable), I live and work in the present.



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