Technology does nothing without humans enacting it, and humans do care about its ethical and moral considerations. Or at least some do, and everyone should. Individuals do collectively shape the future of technology.
I wish that was true. Not adopting technology carries penalties. Almost always enough for it to be a requirement.
Even so, "humans do care about its ethical and moral considerations": whose ethics? enforced how? measured how? you're going to fight efficiency and functionality? good luck.