What is happening is some
companies are choosing A and others are choosing B.
Employees who really care about A will prefer companies who chose A, same for B. Employees who care more about other properties C, D, E, etc. but not much about A or B will prefer companies that provide those properties.
Employees who really care about A will prefer companies who chose A, same for B. Employees who care more about other properties C, D, E, etc. but not much about A or B will prefer companies that provide those properties.