? Because they take design seriously? And another company wants in on their success? Is this not normal for design - cause i feel like it is. Company X finds pleasing design, others copy. Some other company / designer innovates, some other company copies.
No, I meant the Apple consumers who make the decision to buy a product based on looks over most other factor due to their cognitive ability. Within that subsection of consumers lays an even more naive group of consumers who would buy an HP Spectre, not knowing the difference from an iMac.
