I wish more writing was framed in such a way that shows it is more of an opinion than an absolute truth. When I read the title "Why facts don't change minds" it sounds like they are explaining a natural law of the universe to you. Why can't they be framed as some ideas they have had and wanted to share?
There's no claim to expertise or empirical support. There isn't even a claim that it applies an existing framework. Why would you think it was anything other than opinion?
I get tired endless unnecessary invocations of "I could be wrong" and "this is just my opinion" as if every author needs to actively steer readers away from the mistake of assuming the author's omniscience and infallibility.