OK Go would still have to register with a publisher and a PRO if they wanted to see any residuals at all. If they just wanted to bypass music and be a "video" band they'd still have to manage the music bed in some fashion, even if through Tunecore or someone like that.

These "the labels must die" discussions get tedious because not many know what they do. I quit being at a label, but not because I think it should die, just because it was anyhow.