Nice article. Def just do it and see how people react. Another way to help with assessing price is to build a simple model. For a recent project, I built an excel model which is essentially a few assumptions (read: probabilities and guesstimates) which contribute to "revenue - cost = profit". Now guess what? Divide each of these by estimated quantity sold. This equals... Price to sell for - cost per item. The trick is for that equation to >0. Back to my project... It turns out I calculated cost per item to be $1.70. This gave me plenty of ammo to tell my partners.. Hey, we should sell it for more than $1...