I disagree. I think this is completely wrong. Software didn't use to seem expensive at $0.99. Once enough people agree to low-ball at bargain basement pricing, consumers start to get the idea "so good software should really be like $0.10 bubblegum."
By the way, Starbucks is not a "trustable experience" per se. Also, the point is about frivolous spending, many people are willing to plop $5 bucks on a new snack at the grocery story, not knowing how it tastes or not, but not willing to pay anything for software. I think the author is searching to make some point but defining some concept called "trustable experience" but I'm just non-plused.
By the way, Starbucks is not a "trustable experience" per se. Also, the point is about frivolous spending, many people are willing to plop $5 bucks on a new snack at the grocery story, not knowing how it tastes or not, but not willing to pay anything for software. I think the author is searching to make some point but defining some concept called "trustable experience" but I'm just non-plused.