Do NOT grow a business based on some single closed single ecosystem. That's especially true for Facebook (Do NOT host your company "webpage" on Facebook only, for example) and LinkedIn.
The final nail in the coffin for Linked in must surely be LLMs, since at least my picture of LinkedIn is that it's filled with people who post barely sentient text about how they are excited about random uninteresting things.
I believe that. I have always felt that way about Facebook and X. But for whatever reason, I just never saw LinkedIn in that light. I guess I have been too comfortable with LinkedIn and never had a wake up call until now.
I have a friend who is a singer in a band. He is on Facebook, Instagram, and TikTok. Does it matter if he is everywhere if most of his followers are on TikTok?
John Gruber (Daring Fireball) has a very popular website and he said a couple of weeks ago that his traffic still hasn’t recovered from when Google shut down Reader.
In other words, even if you do have a website, no one will organically go to it instead of using one of the “aggregators”
The final nail in the coffin for Linked in must surely be LLMs, since at least my picture of LinkedIn is that it's filled with people who post barely sentient text about how they are excited about random uninteresting things.