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I personally don't think it's reasonable for a publication to suggest Apple is outright discontinuing a product in the headline, only to reveal that, no, they're actually just making a strategy shift with the product line.

That's newsworthy all by itself. No clickbait needed.



You seem to not realize that the Vision Pro is in fact ending, and work on a new visionOS device that is not a Pro device is what's taking place.

As an AVP owner the thing is an absolute flop and it's not misleading to say that for the foreseeable future the line has been discontinued.


I'm also an Apple Vision Pro owner. I don't see it as a flop and here's why:

The first Macintosh was, inflation adjusted, double the price of the Apple Vision Pro, and they shipped about the same number of units in their first years respectively.

People only see it as a flop because Apple is a gargantuan company now compared to then and they expect to see gargantuan sales of new products from Apple now. Apple is playing a different game this time around.


What game are they playing? The Macintosh has almost ruined Apple in it's first iterations.




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