Is not the modern internet and widespread usage of ad blockers that exact scenario?
Take a person that hates being advertised at, a persona that is growing. This person meets all of your criteria. Multiply this person across the internet.
When this person sees an ad, regardless of company or content, they are repulsed because they hate ads. This person likely runs an adblocker so when an ad gets through, they are even more angry. If this person sees this product in the store, they will avoid it.
Take a common example of Coca-Cola. Their ads are everywhere. This person would instead buy the store brand cola even though it has not been advertised at them.
Take a person that hates being advertised at, a persona that is growing. This person meets all of your criteria. Multiply this person across the internet.
When this person sees an ad, regardless of company or content, they are repulsed because they hate ads. This person likely runs an adblocker so when an ad gets through, they are even more angry. If this person sees this product in the store, they will avoid it.
Take a common example of Coca-Cola. Their ads are everywhere. This person would instead buy the store brand cola even though it has not been advertised at them.