I guess it depends on your definition of scalper. It prevents mom and pop from reselling their unwanted tickets. If they stopped there and prevented all reselling I'd be fine with that even though I'd lose out on some money in this one case.
But then they literally built a whole platform (link in my last comment) for actual scalpers to resell tickets in bulk. So, they're not trying to prevent scalping, they're just ensuring that only their "partners" can scalp.