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The simplest way of implementing dynamic pricing is a resale market, where the price of tickets changes based on supply and demand.


Sure, it perfectly sets the market clearing price at all times, but it has the inefficiency that the performer can end up with only a fraction of the total amount the attendees are willing to pay. All those middlemen add value not in a way that feels fair, like collecting a percentage fee. Rather, they get all the upside whenever popular shows sell out. I can see why artists don't like that.




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