Both SUVs and trucks are heavily promoted by the manufacturers due to their higher margins - convincing Americans to pay 10-20% more margin is literally what saved Detroit around the turn of the century. The average midsize truck hit $42k and full size is over $60k, but the median buyer doesn’t need anything a sub-$30k sedan could do at more than a couple of times a year, if that - we didn’t add millions of contractors in the last couple of years and the best selling configurations are designed for luxury and image, not utility.