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Blackmagic are awesome, run by a fantastic founder-CEO. They give a bunch of software away for free (Resolve basic version) - I guess enough of it converts to users of their paid stuff like the hardware and Blackmagic Cloud and Resolve Studio.

Been a user of their hardware and software for years, nothing but good things to say about it.



It’s not just the direct conversion.

If every little kid trying to edit game clips or home movies does so in Davinci Resolve because it’s easier and safer than cracking Premiere or Final Cut, it eventually becomes cheaper for companies to also use Resolve, rather than retrain people.

For the same reason, Microsoft never really aggressively curtailed Windows piracy. Better to have a pirated user demanding Windows at the workplace than a user demanding macOS.


My take as well. Why not make windows free if it’s trivial to pirate already? Well, because you aren’t the target consumer.. not yet, anyway


You're the target consumer, all right, but you're not the customer.


Same, it's even used in large public UK broadcasters as it's good gear.




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