The purpose of a “brand” is to reduce confusion. So that customers know what they’re buying.
So I don’t want to buy “an artificially manufactured food in the category of milk”, I want to buy milk.
Have you ever bought goats milk by mistake ?
The purpose of a “brand” is to reduce confusion. So that customers know what they’re buying.
So I don’t want to buy “an artificially manufactured food in the category of milk”, I want to buy milk.