Apple (and Google, and Netflix and anyone else..) should campaign to have statutory music licensing[1] extended to video/film.
That originally came about when the music industry couldn't agree to reasonable licensing terms for radio, so the government intervened to impose a licensing regime that allowed the new industry to build audiences while still making a return for artists.
Apple (and Google, and Netflix and anyone else..) should campaign to have statutory music licensing[1] extended to video/film.
That originally came about when the music industry couldn't agree to reasonable licensing terms for radio, so the government intervened to impose a licensing regime that allowed the new industry to build audiences while still making a return for artists.
Sound familiar?
[1] http://en.wikipedia.org/wiki/Compulsory_license#United_State...