yes, exactly. there are a heap of markets that are expensive to target because they're so small - we're in talks with research labs to do experiment automation,for instance, and their equipment is usually priced in the hundreds of thousands. We're aiming at being the glue: geeks have always hacked their own stuff, this just makes it possible for everyone else to do the same.
The attraction for me is that although I've always been able to hack electronics and stuff (and did quite a bit when I was younger), I just don't have the time.
I'm a software hacker through and through, and that's where I want to spend my most limited resource. Having some hardware that takes care of most of the heavy lifting in that space is very appealling.
