> ”Apple is also reportedly taking steps to build its own demand-side platform (DSP) … If true, it would mean that Apple is jumping on the ad tech bandwagon, something that it has so far resisted doing.”
Not entirely true: Apple’s iAd platform ran for a few years in the 2010s before being canned in 2016.
Yeah, I found that to be a very narrow definition of "ad tech." Apple already has campaign management for ads today: https://searchads.apple.com/advanced
iAd lasted shorter than a Google chat app. It was DOA.
When people say "ad tech" now, they mean DSP -- selling their party ads unrelated to the boat company. Apple Store ads are Apple ripping off iOS devs for product placement in its own store, not generic interest-based ads.
Not entirely true: Apple’s iAd platform ran for a few years in the 2010s before being canned in 2016.