That's too bad for Ticketmaster because the large print calls them a "purchase". How are consumers supposed to know which parts of their business communications are lies and which are truth? Or rather, why should Ticketmaster get to choose which of their words count and which are just decoration?
More like, that's too bad for consumers! In my experience, Ticketmaster doesn't care one bit.
When I was 17, I purchased tickets to an all-ages show via Ticketmaster's location in my local mall. At some point in time between my purchase and the event, it apparently became age-restricted. (It was an electronic music event, and this was at the peak of tv-news-driven anti-"rave" hysteria.)
I arrived at the venue on the night of the show, and they wouldn't let me in, despite my ticket clearly saying "all ages". The promoters blamed the venue for the age restriction change, I believe truthfully. But the venue box office wouldn't give me a refund since my tickets were from Ticketmaster.
So I called Ticketmaster the next day. They claimed all events are wiped from their system after the event ends, and no amount of escalation can possibly result in a refund for a prior event. Naturally they gave me the runaround and said to take it up with the venue box office :/
My takeaway was never trust Ticketmaster, they simply don't honor their own large print on their tickets.
IANAAL, but I thought there was a legal principle that ambiguities in a contract would resolve in favor of the party that didn't write the contract. In all probability, the verbiage of the contract is all licensing and it is only marketing copy that is ambiguous.
we live in a society where we give too much credit for law system which does not work.
you can say anything in font 150 and add a 4px height text that flashes for couple of seconds in a TV add and it is fine.
you can say purchase and change the definition of purchase elsewhere and whenever you want.
remember that these contracts reserve the right to be self driven and changed.