If you want to sound deep, you can never say anything that is more than a single step of inferential distance away from your listener's current mental state.
This is important for more than just sounding deep. Many communications require calibration to the audience to be effective. An advocate who neglects this appears to be a crank, speaking mostly to indulge himself rather than convince others. A teacher who neglects this confuses and eventually loses his students.
And yet, on the net, where any communication can be excerpted out-of-context and forwarded to new audiences, every calibration will be 'wrong' for some readers. Opponents of a viewpoint or teaching will, in fact, be motivated to forward low-context excerpts to alternate unintended audiences, to discredit rival speakers.
I don't know an easy solution. Maybe audiences will wise up about this cheap forward-out-of-context maneuver, and demand better of their aggregators/forwarders/filters. Or maybe persuaders will be pushed to specialize in certain narrow ranges of the inferential chains, and avoid saying anything to other audiences that could possibly be redeployed to alienate their usual audience. (For example, mass majority politicians.)
There's a third possibility: technology could begin to easily (or automatically) provide context, without audiences first wising up to the particular problem you describe. There are plenty of incentives for developing this sort of thing -- e.g., you'd revolutionize the news industry.
This is important for more than just sounding deep. Many communications require calibration to the audience to be effective. An advocate who neglects this appears to be a crank, speaking mostly to indulge himself rather than convince others. A teacher who neglects this confuses and eventually loses his students.
And yet, on the net, where any communication can be excerpted out-of-context and forwarded to new audiences, every calibration will be 'wrong' for some readers. Opponents of a viewpoint or teaching will, in fact, be motivated to forward low-context excerpts to alternate unintended audiences, to discredit rival speakers.
I don't know an easy solution. Maybe audiences will wise up about this cheap forward-out-of-context maneuver, and demand better of their aggregators/forwarders/filters. Or maybe persuaders will be pushed to specialize in certain narrow ranges of the inferential chains, and avoid saying anything to other audiences that could possibly be redeployed to alienate their usual audience. (For example, mass majority politicians.)