I think of Microsoft as a legacy, business oriented tech company. Other than the second string XBox product, they don't really have any consumer juice anymore, they are all about locking in businesses and forcing technology top down via company leaders. My nephews and nieces use Google products at school and iPads at home, by the time their generation is in the workforce, Microsoft will be like IBM, still rakes in money but pretty much a has-been. The only reason I still use Windows is I'm forced to on the desktop at work, but Linux has already taken the server market.