And Apple is not evil? Charging 30% on top of a subscription w/ no value add isn't evil? I think according to your definition every company would be evil.
30% is the standard cut for platforms though, going as far back as the Minitel. And yeah, any platform is evil by definition, but Big evil takes more than that according to the OP.
There is no "standard". There is only what the market will bear. 30% seems to be an amount just barely low enough to avoid the attention of regulators in an environment just now absurdly forgiving of monopolists.
But, yes, Big Evil takes more than a walled garden.
Not in the technical meaning of the word, but for some reason, (app delivery) platforms (and software retailers) do seem to gravitate to a 30% cut and/or to treat it as some "baseline" ?
Certainly Apple is deeply evil, and I would never, ever buy an Apple product, but the competition for Big Evil is stiff. Apple remains wholly avoidable. Besides Google and Microsoft, we have Cargill and Archer Daniels Midland. And Russia.