Most of Facebooks claims about Apple hurting small businesses always seemed a bit weird, because much of the targeting that make the most sense can be done solely by data users enter into Facebook themselfs.
Age, location, profession, combined with the content of your posts and the stuff you share should be more than enough to do efficient targeting of ads.
The main issue that Facebook might face, in my mind, is that they oversold the value of the tracking of users across the web. So their customers now see a much hyped feature disappearing, so they slow down their ad buying, even though they could get the same results.
The business that are going to be hurt the most a the agencies who honestly don't know anything about good advertising, but who just knows how to click around in Google Adword and Facebook Ads. Those people now need to learn a little more about targeting.
Age, location, profession, combined with the content of your posts and the stuff you share should be more than enough to do efficient targeting of ads.
The main issue that Facebook might face, in my mind, is that they oversold the value of the tracking of users across the web. So their customers now see a much hyped feature disappearing, so they slow down their ad buying, even though they could get the same results.
The business that are going to be hurt the most a the agencies who honestly don't know anything about good advertising, but who just knows how to click around in Google Adword and Facebook Ads. Those people now need to learn a little more about targeting.