That's one way to look at it, and it's easy to see that conclusion. Nobody wants to pay for anything they don't have to, so it is a fair conclusion.
However, it could also be that people are sick and tired of having all of the data collected with no control over how it is used. It could be initially used for one thing, but then re-accessed later when something new the data is determined useful. It could even be used by a different company than what originally collected it.
When asked in a manner that makes it obvious it is tracking, people clearly are saying no. When phrased in a manner like 'allow us to offer you deals', as it has been in the past, it is less obvious and people have just shrugged their shoulders and said "whatevs just stop bugging me".
That’s a good observation but it remains that no amount of hosts are going to foot the bill of a billion Facebook users without some serious societal shift to people realizing they can ‘say no to tracking’ if they give up real dollars.
However, it could also be that people are sick and tired of having all of the data collected with no control over how it is used. It could be initially used for one thing, but then re-accessed later when something new the data is determined useful. It could even be used by a different company than what originally collected it.
When asked in a manner that makes it obvious it is tracking, people clearly are saying no. When phrased in a manner like 'allow us to offer you deals', as it has been in the past, it is less obvious and people have just shrugged their shoulders and said "whatevs just stop bugging me".