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Nicely decisive move, going straight for the head. And the optics of a diverse leader duo look great given some of the problems.


Going straight for the head would mean replacing Bobby Kotick. If he doesn't resign then J. Allen Brack is just a scapegoat.


The head is Bobby Kotick, who has his own sexual harassment allegations. Activision won't do a thing about him or Frances Townsend.


Blizzard tried the good optics strategy for years now. Ironically companies that emphasize it are the ones sexual harassment seems to happen the most.


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The optics are that they thought they needed a woman for PR, but didn't have any confidence in her. I'm not saying she's incapable, but that's what the optics are.




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