The title is quite clearly a reference to fluff websites and social media pages called 'I F___ love Science'. Those pages post low-quality blog articles summarizing scientific developments, but don't link to the original research papers.

The coverage is significantly juiced up, and readers will take the articles as fact, as they have no reason to believe otherwise.

The author's example of a highly-cited IBM chart that can't be properly sourced plays on the same principle as the IFLS sites.