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B2B companies are an obvious example. Find expensive problem, solve it, add sales team. Iterate.

DDOG comes to mind as a recent very successful example. Salesforce as well. AWS falls into this category. As does Twilio. Huge huge space :)

Personally I like working on B2C SaaS. That path is harder.

B2C usually takes the shape of a freemium model. Strava is a good example here, as is Robinhood. Uber and Lyft are here also.

There’s also the indie/freelance market that sits between B2B and B2C – consumers who think of themselves as a business.

Examples here include ConvetKit, the Adobe suite, Quickbooks, Shopify, Teachable, etc. Again you’re charging users for value provided, based on the revenue they can generate using your platform.

I used to work for an EdTech company, that was nice. We had almost a gym membership model where we wanted you to use the app as little as possible to increase margins. Currently working with a health care startup and that’s taking off like a rocket.



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