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These startup social apps that run on a loss are heavily, intensely focused on user count as a KPI.

I wonder if that leads to them balking at the reality that once you start charging money you'll lose a % of your users (which should be normal and fine!)



> which should be normal and fine!

It shouldn't be normal and fine, because a large part of the value derived from social apps is the network of people using the app.

Charging money means adding friction, which will mean a lot less people use the app and thus it's value is significantly reduced.




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