I chuckled a bit, but you and I know that devs are not savages :)
I'd probably word it differently:
Developer tools seemed like a good industry to be in, "sell shovels in the gold rush" and all, but it turns out developers prefer to make their own shovels to dig for gold (because it is often cheaper than buying).
I'd probably word it differently:
Developer tools seemed like a good industry to be in, "sell shovels in the gold rush" and all, but it turns out developers prefer to make their own shovels to dig for gold (because it is often cheaper than buying).