My stock broker have recently redesigned their systems to provide us "an improved experience".
Except that, besides removing some functionality existent in the previous platform, the new one doesn't allow you any longer to lay out your tools the way you think it's more convenient.
They asked for a feedback and I said it feels like the artist conceptual design has priority over the damn user needs. It's evident that the people involved on that project have never performed something beyond trivial operations at the stock market.
Financial industry usually values stability and it's a bit disconcerting to see a stock broker embarking on such trend now.
>Financial industry usually values stability and it's a bit disconcerting to see a stock broker embarking on such trend now.
It's because of Robinhood. Mobile friendly (Material?) UX is very "welcoming" to users, compared to the multitudes of tables and charts that are typically part of a trading platform. Since RH was able to onboard a lot of users, especially amateurs, the others have been paying attention and doing every thing to become similar to RH, to capture that huge amateur market.
> nothing prevented them from offering an alternate, more amateur-friendly platform, without turning the traditional one off
This is exactly the gripe I have with my broker too right now, so we might be using the same broker.
They try to squeeze the entire platform onto a mobile app, when I'm sure 95% of their user base trades from a PC. In the end, it results in botched functionality, a shitty UX of hiding things away, the works.
Except that, besides removing some functionality existent in the previous platform, the new one doesn't allow you any longer to lay out your tools the way you think it's more convenient.
They asked for a feedback and I said it feels like the artist conceptual design has priority over the damn user needs. It's evident that the people involved on that project have never performed something beyond trivial operations at the stock market.
Financial industry usually values stability and it's a bit disconcerting to see a stock broker embarking on such trend now.