This is a really interesting move given that Netflix has traditionally tried to push people towards lesser known content. In fact, they don't make that much money on people using Netflix for blockbusters but are much better off with the recommendations. It's a bit odd that they would go for a big name celebrity for their first owned series. This may just be a way to get a foot in the door, and then buy lesser known series for a lot less and push new content in a way we've never seen before.