> 1. Do a study and check how many people want to be tracked. Don't trust the data from websites because everyone is currently being tricked into accepting. Go out on the street, talk to someone for 5 minutes about how tracking works, how it can lead to more relevant advertising and a potential increase in revenues for the service they're using, but in return their browsing history, purchases, and communication will be tracked and associated with them. How many want to be tracked?

There's a very popular (it's a bit weird that number of reviews is so drastically different between Chrome and Firefox) extension called Honey. Apparently bunch of people install it because it provides free coupons. I don't believe people that use it know that ultimately they are the product.