No need to apologize, because this is a matter of intellectual discourse. Being "clear" (also a Scientology concept) implies that you wanted me to "see it your way" instead of inspiring my new thought vector (which you have - my past 72 hours have been positively altered because of your input on this surrogate-preface-phrasing matter).

But now that you have clarified your intended description of your twitch.tv banter encounter - it makes sense. "No meme" is a synonym for "no joke". Joking exists as an informal method of addressing (challenging?) a certain idea, and laughter reporting (lol, rofl, lmao, etc) confirms reception. Twitch seems to be a social arena for leisure, where workers exchange ideas and bond after-hours over a shared virtual experience with allotted "free" time (virtual/comfortable, therefore abundance of "joking" because nothing is at stake). But when a user desires to "get down to business" and submit concepts to the local chat space because her/his mind has been prompted to consider more pressing issues, then the surrogate-preface-phrase "no meme" can be applied in order to summon the "real world" empathy of connected compatriots also confined to the same virtual space.