Hah! Funny, I was just talking to my flatmate yesterday about Bernays :)
+1 on the recommendation for Century of the Self by Adam Curtis.
There's a snippet in there about how Bernays was brought in during the creation of easy bake goods ie add 2 eggs and some butter to make some fudge (as I did yesterday)
Anyway, they initially tried to just have no ingredients required but during trials with housewives, found they felt like imposters who lacked agency during the baking process.
The solution? The baker adds one egg, which isn't included in the ready mix ingredients
+1 on the recommendation for Century of the Self by Adam Curtis.
There's a snippet in there about how Bernays was brought in during the creation of easy bake goods ie add 2 eggs and some butter to make some fudge (as I did yesterday)
Anyway, they initially tried to just have no ingredients required but during trials with housewives, found they felt like imposters who lacked agency during the baking process.
The solution? The baker adds one egg, which isn't included in the ready mix ingredients