The adequate response is to open up their source code and let everyone else merge the good parts into Ghidra and Radare2. Doing anything else will doom them to irrelevance in the long run. Chances are home users are pirating it anyway.

Every specialized field should have gold standard open source software like this. Companies could avoid paying hundreds of thousands per year in license fees if only they pooled their resources and hired programmers to implement common technology everyone could use.