I follow a lot of Rust programmers on Twitter. Here's my understanding, they are busy writing Rust code. Their tweets are about the code. Their bio points out that they are fortunate to write Rust for a living. They focus on how it was _done_.
Meanwhile, the other programmers I follow share what they've built as in what their code _does_ and why that makes them giddy. (C#, Python, JS,...)
In C++ conferences, the talks are about how to do data structure X in C++, on to do certain algorithms in C++, build systems, meta-programming tricks, and so forth.
In other languages, the talks are about how product X was built in language Y.
It's a subjective matter of course but for example a feature that Go and Rust have is type checking across module boundaries which is a big deal for me but it's not something very interesting to make marketing with.
