It seems like the OS updates are part of the problem. In particular, updates are still delivered as a bundle of 'good stuff' whether its security patches, bug fixes, feature updates, or fundamental UI reimaginings. I know most 'normal' users don’t want to concern themselves with these details, but most 'normal' users just want to use their device to get something done, not have to relearn how to use it every six months. Even if that means it’s 'better'.
Classic car comparison: imagine every time you took your car in for a service, the mechanics not only fix any problems, fine-tune the workings, and give it a clean, but they also 'improve' the controls. Your automatic becomes a manual, you gain acceleration but lose top speed, and your indicators switch with your wipers. It would be an absolute nightmare, up with which no one would put!